Journalists with an agenda or bloggers?

There has been speculation in a blog that "Transparency is the new objectivity". The author states that many journalists have in fact objective, while it is bloggers that have an agenda that they project onto their readers through their lack of objectivity. This isn't exactly accurate to me, because it is always obvious that the mainstream has a bias through the corporations that own the publications. While the bloggers both report the news that needs to be reported while also making a statement about it.

The article is interesting in that it links objectivity and transparency to print versus online, where links are possible. The author says that it is easier to state an agenda through the links that explain how that conclusion was reached. While in print, the only way remotely close to do so is though footnotes, which can be time consuming and not effective in the end because some don't read them, etc.

"Objectivity without transparency increasingly will look like arrogance. And then foolishness. Why should we trust what one person — with the best of intentions — insists is true when we instead could have a web of evidence, ideas, and argument?"

This was an interesting quote, it seems as though in itself, it project arrogance and foolishness.