Thursday, November 19, 2009

Journalism students studying business

It is interesting to think of how many journalists have started their own successful businesses, in order to do this it is necessary to have some kind of background in business or finance. Does this make it worth journalism students studying economics or business? It is debatable if it would help more journalists successfully launch an independent blog. In many schools, this thought process isn't thought about. I wouldn't have to plan out a prospectus for a business down to the finer details dealing with developing a revenue stream, and how to sustain the media organization. It can be difficult finding that niche to get you started, so many are politics now a days that it is hard to compete. The article by Jeff Jarvis is interesting because it presents the argument that many wouldn't think of when dealing with developing a new media organization. This is the idea that it shouldn't be unique, in order for it to thrive, there has to be some competition, so people can better interpret the content of certain sites as compared to others. However, it is a perfect balance of sorts, because with too much competition, you could just as easily get buried, especially in comparison to much larger entities such as the Huffington Post, which covers multiple niches, although mainly the politics spectrum.

It requires a lot of thought, but the creativity and effort put into it is clear to work towards one's benefit in the long run.

No comments:

Post a Comment