From reading the Huffington Post, I found that there are three advertisements for "The Weekender" for the NYT on the front page of the heavily trafficked blog. It seems odd to me not only because they are in two different realms of journalism, those being the mainstream vs. independent outlets, but they are three of the same advertisements (although of different sizes perhaps) on the same page of the website. The advertisements include a link to order as well as a price per week. In a way, I find it ironic, because part of why independents started was because the freedom of what can be published as compared to the mainstream media, and the independent that can be concluded to be one of the most popular is advertising for those that are restricted in what they can publish and those in the "diminishing" sector of journalism, although things can be more complicated that, I feel as though that sums it up in a nutshell. Scrolling down the page, the three ad boxes are positioned so the reader can see them the first three scrolls so to speak down the page.
In terms of revenue, this seems to be under the category of big investors (in the ad sense) which, as discussed in class, could have tendencies of turning an independent blogger site into something that could be manipulated when given a high amount for advertisements when NYT could take their business elsewhere to advertise. At the same time, however, as one of the higher trafficked blogs, NYT is ensuring that a large number of people will not only see their ad, but see it three times, to me someone could skip over an ad when they see it the first time, with a smaller possibility the second time, however, the third time has a higher chance of leaving an impression, or a higher possibility of leaving an impression on the reader whether on a subliminal level or not.
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