What's Stopping the Mainstream Media?

Perhaps there have been articles or renditions of blogs about the topic in the past, however, I can't help but wonder, if the mainstream media understand their success rates are dropping while those of independent media and bloggers are going up, why do they not change their style? I know the big corporation standpoint of the corporate media has been a huge factor in shaping it what it is today, but why can they still not reinvent their dissemination methods? The independent media have harped on the mainstream for their practices, brainwashing techniques and fallacies in their reporting since they have gained the trust of readers. With this information and movies such as OUTFOXED, the mainstream has not changed a thing. Instead of taking the hits of criticism and changing the ways that are now known to not be liked by the public, they continue with the same practices, apparently hoping public opinion will just magically sway back their way. Even things such as objectivity are now out the window in many news broadcasts, which have been proven to blatantly lie to viewers. When did this become an acceptable media practice? Many wouldn't even realize that such lies exist throughout the shows, they take them to be fact, no matter how ridiculous they may seem, thinking 'what reason would they have to broadcast false information?' Such as the example given last week in class regarding a study done by Tufts University which never indeed existed. Sure you would know if you were interested in the media enough to do research into it, however, the average consumer would not. It is a wonder that the mainstream has gotten to where it is today, especially now that it is a losing position, yet still unwilling to do what is perhaps required to allow them to survive while the independent media sector is growing in popularity.